My name is Felice Cleveland, and I’m the Relationship Manager for the Design*Sponge Ad Sales Team. It’s my job to make sure that our advertisers are taken care of when they do business with us. I answer questions, monitor campaign performance, and generally just do my best to make sure that everything for our advertisers is going smoothly.
In this post, I’d like to share a little peek into the sometimes mysterious and overwhelming world of online advertising. But first, I want to let you know that just a couple of years ago, I was the perfect example of an online advertising rookie.
Let me explain.
By day, I am a museum educator, a returned Peace Corps volunteer and an avid letter writer.
I am adept in the fine arts of pompoms, shrinky dinks, and exquisite corpses. All of which I love to share with students.
I train docents in the obscure knowledge behind visionary art.
I have degrees in Contemporary Art History and Art + Design Education.
I don’t have a blog.
I’m not on Facebook.
I am the exact opposite of anyone who you would imagine would work in Online Advertising.
Design*Sponge and I had crossed paths a few times before I entered into their employ. I was (and still am) a fan of how they support small business.
I was one month away from getting my Masters degree, and in search of a secondary part-time job to help pay for school loans, when happenstance led me to find an open position on the Ad Sales team of Design*Sponge.
Intrigued, I met with Aaron (also known to Design*Sponge readers as “AC,” who runs the Design*Sponge Advertising program) only to confess, “I know nothing about Ad Sales and I am not very confident in my technological knowledge.”
He must have recognized that I appreciate a challenge and love learning because they welcomed me on board. He was also insistent that anyone could quickly learn the basics, and that’s where I began.
In fact, Aaron liked my background and day job, and said that he’d prefer someone for the job who could relate more to our advertisers than to someone who worked in ad sales. Who knew that a total lack of experience could qualify someone for a job?
Aaron has done a lot of hand holding over the years, but I am a prime example that the hardest student can be taught. Now, from working early mornings, nights, weekends, and lunch breaks, I’ve become a “Relationship Manager” for the Design*Sponge Ad Team!
On-line advertising can be intimidating. It can feel like a foreign language. You may have questions you don’t know how to articulate. You may not even know where to start. It is okay. This is normal.
I’m here to tell you that you can do it. Let me hold your hand for a bit as I pass along a few big concepts to get comfortable with before you even start advertising:
- Think about what you (really) want to get out of your advertising campaign. I will talk about this more in detail in weeks to come. But just think about, ponder, meditate. No one can help you if you are unsure about what you want and where your business is headed.
- It costs money to make money. I know this may seem counterintuitive, but advertising done in the right way will eventually begin to pay for itself. You have to start somewhere. Advertising is an investment in your business.
- Research. Ask for ad rate kits, find out information, and find the right fit for you.
- Start paying attention to the ads on any sites that you frequent. This will be helpful to start noticing what types of ads are interesting for you and that you would click on. Also, are you seeing the same ads all the time or different ads? Start noticing. Awareness is the first step.
In the weeks to come I will walk you through some basics and share with you some of my experiences and lessons along the way. I’m looking forward to it!
Just remember, if I can do it, you can DEFINITELY do it.