My name is Leslie and I am the Associate Relationship Manager at Design*Sponge. My main focus for the Design*Sponge ad team is also my favorite part of the job: helping our small business clients, who are often new to the world of online advertising, get up and running. Like Felice, I did not end up at Design*Sponge because of my background in online advertising. In fact, my experience lies in the education and the nonprofit world.
In 2008, I left the Boston area to follow a dream I’d had since I was 11 years old: to move to San Francisco. I picked up and left everything I knew to move to my favorite city in the U.S.
In between job searching, doing freelance work and strapping on my sneakers to explore the great neighborhoods in San Francisco (including visiting many of the shops that have been highlighted on D*S), I found myself with a little bit of extra time on my hands.
During a conversation with my brother Aaron, (a.k.a. “AC”) about Design*Sponge, he happened to mention that there was plenty of work to go around on the ad sales side of things. I am an avid fan of Design*Sponge and I was excited by the idea of working for the site. I loved the idea of learning a new field and doing my share for what seemed to be quickly becoming a family business—so I jumped on board!
Like Felice, I found that as I began to navigate the world of online advertising, it felt like learning a foreign language. As I incorporated words like “impression,” “CPM,” “CPC,” “CPA,” “unique visitors,” “geotargeting” and “creative optimization” into my vocabulary, I realized how easy it would be for potential advertisers to feel intimidated. Remembering what it is like not knowing any of the jargon, I make it a priority to be an approachable translator and to make sure our clients feel comfortable in the world of online advertising. Because believe it or not, it’s really not that hard!
Like the rest of the D*S team, I believe in the work that our small business clients are doing (In fact, one of the draws for me to San Francisco was the opportunity to explore the amazing amount of unique shops run by such talented and creative artists). I want to do everything I can to make advertising their work as simple as possible so they can focus their time on designing amazing things for us all to enjoy.
After more than a year in San Francisco, I now find myself back in the Boston area, closer to the friends and family I love. But I am still enjoying my work for D*S and helping to grow the ad program. It’s a lot easier now having the ad team all in the same time zone! Now the challenge is making sure our family get togethers don’t turn into impromptu D*S business meetings :)
In the weeks ahead, I look forward to sharing my thoughts with you about how to better wrap your head around the world of online advertising. I think you might be surprised to realize how many people have the same questions as you.
If you have any specific beginner questions you’d like me to address in future posts, please do so in the comment section!