So, tell me what you want (what you really, really want)

When you are first thinking about online advertising (and pretty frequently after you get started), you should begin by setting some clear goals for your campaign

Begin by asking yourself a few questions about WHY you want to advertise in the first place.

Are you advertising to:

  • To improve your sales?
  • To increase brand awareness?To sell one particular product or bring attention to a sale, event or opportunity?

When you’ve really thought about this, you’ve determined the purpose of your campaign. A good start!

Now, it’s time to get to some specifics:

  • What would a successful campaign look like for you? (How many clicks, sales, leads, etc.)
  • What is your time line for achieving this goal?
  • Is this a short term goal?
  • What would these goals look like in the long term?

Once you think about these goals and have an idea about what you would like to get out of your campaign, it’s important that you share them with the site(s) you plan on advertising with.

Help us help you! If we don’t know what you’re trying to do, we can’t make use of what we know to help you succeed.

Remember, we know our audience better than anyone, and we’ve seen hundreds of advertisers run campaigns – many of which had similar goals as you did.  It’s safe to assume that we have a better idea of what works than most.

This doesn’t mean we’ll have all the answers, but we can definitely  help to make suggestions about how to meet these goals and give you tips on how to get started.

When thinking about the goals for your campaign, REMEMBER:

  1. Be realistic. This is also something that the sites you advertise on can help with. It is good to start out with big goals, but also know that sometimes advertising is a combination of trial, error and commitment. Set out goals you can meet and then revisit/revise these goals frequently.
  2. Think strategically about the sites that are the best fit for your business and your goals. Pay attention to who your audience is and ask sites who their audience is.
  3. Advertising is an investment in your business. It costs money to have a successful campaign.
  4. Be thoughtful about designing your creatives. Download and read our free report. Talk with your designer. Take advantage of programs that optimize creatives (you can display multiple creatives and the program will serve the ad that gets the most clicks most frequently.) Switch out ads often and be willing to try new things. Readers of design sites thrive on visual stimulation and are curious about new images.
  5. Advertising takes patience. So if you’re first ad or campaign doesn’t work, that doesn’t mean that “advertising” won’t work for you.  There are a LARGE number of things that you can test to improve your campaign such as: ads, sites you advertise on, landing pages, offers, and much more.

We will talk more in the weeks to come about how to think more about your goals during and after your campaign.

If you can have clear goals set up before your campaign, you are off to a good start!


  1. Mariana

    on 26th Aug, 10 03:08pm

    Hi! This is a wonderful blog! I’ve found so many things that are going to be helpful for my business once I start spending money on advertising. In the mean time, what can I do to drive traffic to my site without spending any money?

    I know several blogs where I’d like my product to be featured but I’m not sure what a good “pitch” would be. Will this be something that is covered in this blog? Or is it only for knowing how to launch bigger ($) advertising campaigns?

    Thanks team!

    reply to this comment

  2. Shirley Cohen

    on 13th Nov, 10 12:11pm

    HELP . . . I’m amazed at your website and all of the ‘answers’ you have.
    I’ve spent the last couple of years on website and product development, while working in design with my company The Detailed Home. It’s time to ‘focus’ now on Make Room for Baby.

    Where do I start?

    reply to this comment

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