One thing that takes a little getting used to when you enter the world of online advertising is the large and small numbers you are dealing with.
For example, on Design*Sponge, if you advertised with us for a month, your ad would likely be seen more than 7 million times. That’s a lot of times! And it sounds like a lot of times. But if your ad is seen 7 million times, how often can you expect your ad to get clicked on? 20%? 10%? What if it is a really good ad? 30%?
Above average click thru rates are not in the 10-30% range. They are not even in the 1-3% range. That’s right– an amazingly successful ad on a design site will likely not even have a click thru rate of 1%. According to industry standards, your ad is doing above average if its click thru rate is above .1%. Talk about sounding small.
How could that be true? Well, how many websites do you look at a day? How many times do you go to Google? The NYTimes? Facebook? Weather.com? Or maybe you are like me and have a fondness for sites with pictures of cute animals on them (I’ll see you over at Cute Overload in a few minutes!). Just think about how many times a day you look at Design*Sponge.
Chances are you spend a good portion of your day online and look at many different web sites. And probably every single one of those sites are showing you ads-not just one ad but many ads. Ads of different sizes and shapes. Text ads, animated ads-great ads and terrible ads. How often do you click on those ads? Probably not that often.
Did I really just write that? On a blog about online advertising? That you probably don’t click on online ads very often?
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My name is Leslie and I am the Associate Relationship Manager at Design*Sponge. My main focus for the Design*Sponge ad team is also my favorite part of the job: helping our small business clients, who are often new to the world of online advertising, get up and running. Like Felice, I did not end up at Design*Sponge because of my background in online advertising. In fact, my experience lies in the education and the nonprofit world.
In 2008, I left the Boston area to follow a dream I’d had since I was 11 years old: to move to San Francisco. I picked up and left everything I knew to move to my favorite city in the U.S.
In between job searching, doing freelance work and strapping on my sneakers to explore the great neighborhoods in San Francisco (including visiting many of the shops that have been highlighted on D*S), I found myself with a little bit of extra time on my hands.
During a conversation with my brother Aaron, (a.k.a. “AC”) about Design*Sponge, he happened to mention that there was plenty of work to go around on the ad sales side of things. I am an avid fan of Design*Sponge and I was excited by the idea of working for the site. I loved the idea of learning a new field and doing my share for what seemed to be quickly becoming a family business—so I jumped on board!
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